Case study: Buyatab

Buyatab, a Vancouver-based supplier of advanced online gift card infrastructure, technology and marketing services for leading brands in Canada, the United States and Europe, is growing at a rapid pace. Ranked number two on PROFIT 500: The Complete Ranking of Canada’s Fastest-Growing Companies in 2017 and number three the year before, Buyatab is making its mark—quickly.

Solving for pain points

Buyatab had started its business on traditional managed hosting with a monolithic application stack featuring .NET and SQL. In order to not only meet, but exceed the new expectations and demands of an expanding customer base, Buyatab needed to find a smart way to transform from a startup phase infrastructure into a scalable and flexible IT environment.

“Relying on colocation infrastructure outsourced to a local IT shop simply wasn’t a viable solution anymore,” says Chris Falk, Buyatab’s Chief Technology Officer. “Our plans for growth at required a significant upgrade in security, availability and reliability.”

Additionally, Buyatab’s technology team recognized that the company needed to make a transition towards continuous deployment.

Falk had completed three major migrations to the cloud before. He knew that the cloud was a viable option for the company. “In fact, this was not a decision, it was an obvious choice that we move to the cloud.”

Amazon Web Services v/s Microsoft Azure

To learn why Buyatab, a company heavily invested in Microsoft products, chose Amazon Web Services Cloud (AWS) over Microsoft Azure, the technologies and skill-sets that were required for their successful migration and the massive business benefits realized post migration, please download the full case study below.

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